Articles
Search Engine Optimization Can Drive People Away
A few days ago, I was looking at the website of a small company in this area. The design was so-so, but it was painful to read. At first I thought it was just not well-written, but then it struck me that this site had been SEO'd to death.
Search engine rankings are important to most businesses for a number of reasons, and that importance has given rise to an entire process and methodology known as Search Engine Optimization (SEO). It's the process of engineering your website (in particular, the text contained in it) to get the best possible ranking for specific search terms and "key words".
But if overdone, it can drive away traffic instead of generating it.
Project Management Fundamentals Part 6 - Trust
One of the most critical components of Project Management, which often goes overlooked, is the "trust factor". When people do not trust each other, they cannot operate efficiently - period.
Project Management Fundamentals Part 5 - Ownership
A key differentiation between top-tier and middle-tier project managers is one that is difficult to measure and even more difficult to teach. It's an attitude of ownership - taking personal responsibility and bearing the burden of the success or failure of the project.
Project Management Fundamentals Part 4 - Adaptation
The funny thing about planning is that it must be done, but it will almost always have to be re-done. Nothing ever seems to go quite as planned, and no matter what great lengths you go to in order to have all possible scenarios accounted for, something is always guaranteed to surprise you. But it’s not the surprises and challenges that cause projects to fail – it’s the lack of adaptation to them.
Project Management Fundamentals Part 3 - Documentation
Most people have a love/hate relationship with documentation. They love having good documentation, but hate having to create it themselves. It's the part of the project that often suffers when time and resources are cut short, but can also drag a project into paralysis if overdone.
Documentation is a form of communication. It’s the same transmission of thoughts, facts, opinions, and ideas, but in written form that is usually expected to last and be redistributed. The key to good documentation is striking the right balance to make something truly useful. More is not always better – a 345-page design document is no more valuable than a blank sheet of paper if no one bothers to read it because it’s so long!
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