Most job descriptions I have seen focus on two areas: the responsibilities of the position (the present), and the experience or credentials required (the past). But the best candidates are not looking to repeat past accomplishments – they are looking for new challenges and opportunities to grow and advance (the future). If you want to attract the best and brightest talent, you need to focus on what the candidate can expect in the future should they accept the position, not just what is involved on day 1.
Include things like:
Most organizations desire employees who are engaged, not just looking for a paycheck. But that requires that your job opportunities and descriptions reflect the opportunities for engagement. Ask yourself “If I were a really smart and talented person, what would I be looking for in a job offer?” You might find that it’s about much more than just the salary and benefits – it’s about the opportunity.
Focusing on the future will change the way you write job positions, and increase the quality of the candidates who apply.
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